What are outbound links Outbound links are simply links from your web page to another web page. This includes links within your website. The use of outbound links can help your web pages perform better in the search engines. Your outbound links should be keywords that are relevant to your site. Outbound links add By having outbound links on your website, you are "voting" for the site in which you link to. So remember to link to relevant sites by using keywords in your anchor text which will help in search engine placement.

What is anchor text ? Anchor text is a word on the webpage used to display a link. 

Wikipedia defines anchor text as:

Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.

Usually this is exploited by webmasters to procure high results in SERPS (search engine results pages). Google Bombing is possible through anchor text manipulation. Much has been written on anchor text which is available on the web today.

Although the search engines are well aware of anchor text manipulation, not much change can be expected in the SE algorithms in the near future because the brighter side of the picture cannot be overlooked: anchor text delivers relevance.

The latest changes in Google's algorithm point towards discounting of websites in the SERPS which are involved in anchor text manipulation for higher rankings. Although there are no indications of this clause (of the latest Google patent) having been implemented, this could become a reality in the future.

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