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What
are meta tags?
Meta Tags
are HTML tags inserted that describes the
content of your WebPages and is not seen by those viewing
your pages in browsers. Meta Tags are inserted
in the head area of your web pages. Webmasters and administrators
can use this resource to control their positioning and
descriptions in search engine results. META tags are
HTML Tags that describe the contents of a web
page. The primary purpose of Meta tags is to help catalog
and categorize the contents of a web page. If your pages
do not contain them then they may not get categorized
the way you'd like by the search engines.
Link Pop recommends
that you at least include the 'Description', 'Keyword'
and 'Robots' tags. Also the 'Title' of your page
plays an important role in helping search engines (and
visitors) to determine the content of your site. Only
25% of sites use them, but most search engines evaluate
META tags when they rank your site.
Once you have selected the
keywords that really fit your site you can begin
to add them to your page as you build it. Along with
using those key words as the first words within their
HTML meta tags, image tags, heading tags, title
tag, text
link tags, alt tags and even the file name of the
page itself you need to use them in your HTML meta tags.
Description
Meta Tag
The
Meta description tag is a snippet of HTML code that
belongs inside the <Head> </Head> section of a Web page.
It usually is placed after the Title tag and before
the Meta keywords tag. The proper syntax for
this HTML tag is: <META NAME="Description"
CONTENT="Your descriptive sentence or two goes here.">
Everyone at
Link Pop agrees that your web pages should contain
meta tags. You will need to customize your meta tags
to fit your sites content to get high rankings
in the search engines.
Abstract
Tag
The Abstract
META tag is very similar to the description Meta tag,
the Abstract META is a one line sentence which gives
an overview of the entire webpage.
Author
Tag
The author
META tag defines the name of the author of the document
being read. The most common format is to insert the
name of the person or organization and a contact email
address. For example: Webmaster (webmaster@link-pop.org)
Expires
Tag
The Expires
META tag declares to search engines when
the content on your website will expire. This is commonly
used by websites who update their content frequently
and want
search engines to have a fresh copy of their content.
Keywords
Tag
The
Keyword tag is a series of keywords that represents
the content of your site Search engines give priority
to the first few words in your description, make sure
you choose keywords that are relevant to your site and
avoid excessive repetition. Many search engines will
penalize your rankings for abusing their system.
Use lot's of keywords separated by commas for this tag.
Example: affiliate program, make money, top 10, affiliates,
associate, referral.
Revisit
Tag
The Revisit
META tag defines how often the search engine spiders
should come to your website to re-index it. This tag
is mainly focused for websites that change their
content on a regular basis.
Robots
Tag
Robots
AKA spiders, are automated mechanisms that visit
your site, or index your site on how to categorize the
information on your web pages to search engines. This
tag enables you to control which pages you would like
spidered, and which ones you wouldn't. For instance,
you may not want certain webpage's and directories indexed
in the search engines. You can define which index
and which to ignore completely by using the robots tag.
You will need to have a robot tag to tell the robots
the visit your site whether the pages they visit should
be indexed and added to the search engine listings.
Your choices for this tag are ALL, FOLLOW, INDEX, NOINDEX
and NOINDEX FOLLOW.
Distribution
Tag
The distribution
META tag defines the level or degree of distribution
of your webpage and how it should be classified in relation
to methods of distribution on the world wide web. The
three forms that are supported by the distribution
tag.
Copyright
Copyright is usually this format, copyright 2007 you
or
copyright 2006 yourdomain.com
Global (indicates that your webpage is intended for
mass distribution to everyone),
Local (intended
for local distribution of your document)
IU - Internal
Use (not intended for public distribution)
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