This tool will query all the major
search engines (Google, Yahoo, MSN) when you enter the 'link:' operator
with your chosen
URL. It will return the total link count for each URL.
You will notice that the totals vary greatly from search engine to search
engine; this is because the figures shown represent the number of
inbound-links
that are known to that search engine (which will vary based on the size of their
database). Most of the search engines (Google especially) also apply various
filters against the inbound-links, therefore, some
inbound-links may not be counted toward the total.
Why is link popularity important?
Link popularity
is important because it is a major factor used by
search engines in influencing a site's position in search results.
Generally, sites with more inbound-links will be positioned higher than a
similar site with less. Other factors that are considered include
anchor text.